Salesforce acquires Braze for $5.66 billion to accelerate agentic AI marketing
“AI is raising the bar for marketers, who now need agentic solutions that can understand customers, make decisions, and act in real time.”
crm
9 tracked signals on crm.
Salesforce launches Claudeforce, integrating Claude AI directly into its CRM platform
“We're actually seeing users of our internal pilot that are leveraging Salesforce two to three times more because what used to take a user several days to weeks, an agent now can do that on behalf of the user.”
Salesforce launches Hunter, an AI sales agent that autolearns from CRM data to prioritize outreach
“It's really truly driving toward outcomes, not just task completion.”
Salesforce demos Claude AI integrated into its platform at Dreamforce 2026 to surface deal signals and take CRM actions.
“Everything you see here is something that I specifically asked for and Claude helped me bring it together.”
Salesforce launches Salesforce for Manufacturing, a commercial operating system unifying people, apps, agents, and data.
“AI without context is kind of just like a fast guesser.”
Salesforce Revenue Cloud grew customers 300% and touts AI transforming the revenue process.
“the number one process that is ready for an energetic transformation is the revenue process”
F1 uses Salesforce personalization to reach 831 million fans with individualized messaging
“Our click-through open rates have increased by 25% just from very simple personalization.”
F1 uses Salesforce to personalize experiences for 831 million fans at scale
“Salesforce helps us bringing all those data points together so we really understand our fan across all their experiences within the ecosystem.”
Salesforce partners with F1 Academy to connect with growing female motorsport fan base
“Salesforce allows us to connect with our new fan base, to understand their preferences, where they are in the world, what they want to get from the sport.”