Connecting the Global Grid: F1 ACADEMY™ Powered by Salesforce
Salesforce partners with F1 Academy to connect with growing female motorsport fan base
“Salesforce allows us to connect with our new fan base, to understand their preferences, where they are in the world, what they want to get from the sport.”
Salesforce is a sponsor of F1 Academy, an all-female racing series created by Formula 1 to develop female driving talent. The partnership uses Salesforce CRM to help F1 Academy understand and engage its fan base. This is a marketing/sponsorship piece with no meaningful AI industry signal.