The Hallway Track

unstructured-data

8 tracked signals on unstructured-data.

Inside Salesforce: How We Use Data 360 for Marketing

Salesforce · Sep 29, 2026

Salesforce finds only 38% of marketing teams actually use customer engagement data despite AI demands

“83% of marketing teams are expected to use customer engagement data, but only 55% of marketing teams have access to the data they need and 38% are actually using customer engagement data.”