WWDC26: Principles of great design | Apple
Apple design evangelists outline foundational principles—purpose, agency, and forgiveness—for building great experiences on Apple platforms.
“design is making something with intention. It's focusing on what's most important to people so you can build something they will truly value.”
Apple design evangelists Linda and Doug present a WWDC26 session on design philosophy, emphasizing purpose, user agency, and forgiveness as principles for building products. The talk is about general UX design craft with no meaningful AI announcement or industry signal, making it low relevance for an AI intelligence newsletter.