Peter Steinberger: What Happens When 4.7 Million People Let It Cook
Open Claw reached 4.7M users in 8 months by making AI agent communication feel magical
“I'm the guy who found out what happened when tens of thousands of people let it cook at the same time.”
Peter Steinberger describes building Open Claw, an AI agent relay tool that grew to 4.7M users in 8 months after he built a WhatsApp-to-agent bridge out of personal frustration. The talk centers on what happens at scale when millions of users run autonomous AI agents simultaneously. The core insight is about UX abstraction — hiding model choice, context size, and infrastructure so the 'complexity melts away' for users.