The Building Blocks of GTM Orchestration — Arman Vaziri, Ramp
Ramp is building AI-agent-powered GTM orchestration to automate campaign execution from intent descriptions
“agents have really like deepened our ability to go and like push the level of automation that you can do on behalf of operators like as close as possible to those points of execution”
Arman Vaziri from Ramp describes their vision for AI-driven go-to-market orchestration, where operators describe a campaign intent in natural language and agents automatically build audiences, generate copy, create ads, and distribute across channels. The talk frames GTM execution bottlenecks as an engineering problem solved by a consistent data substrate plus agentic automation. Relevant as a practical case study of enterprise agentic workflow deployment, but niche to sales/marketing engineering rather than a broad industry signal.