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This Is How You Should Actually Make Launch Videos

Y Combinator · Oct 23, 2026 · Other Signals

Authentic founder-narrated demo videos outperform polished launch productions for audience growth

“My formula is always the same. This is who I am. Here's what's happening. This is what I'm working on. Let me show you.”

YC-affiliated founder Farza Majeed shares a personal-story-first framework for launch videos, arguing that algorithmic platforms in 2026 reward authentic founder narratives over expensive production. The advice is general startup marketing guidance with no substantive AI industry signal. Tangential AI mention is limited to Hey Clicky being described as 'a new interface for AI' with no further detail.

startup marketing product launch video strategy YC founder branding

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