GTM Engineering: The Technical Bits — Everett Berry, Clay
GTM engineering is emerging as the first role that directly indexes on AI model advances.
“it's one of the first roles that actually is an index on the advances that we're making in AI”
Everett Berry from Clay describes GTM engineering as a fast-growing discipline that uses AI to enable go-to-market teams to ship changes at the same cadence as engineering teams, with bi-weekly data pushes and automation updates. He argues that GTM engineers uniquely benefit from AI model improvements, gaining organizational leverage as models become more capable. While the talk is practitioner-focused rather than a major announcement, it signals how AI is reshaping non-engineering business functions.