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AdRoll & AWS DevOps Agent Operational Wins | AWS Events

AWS (re:Invent) · Oct 15, 2026 · Engineering Insights

AdRoll replaced 12-engineer NOC with AWS DevOps agent for 24/7 autonomous ops coverage.

“we lost the contract with the network operations center (NOC), where 12 engineers worked 24/7, and this was a real impetus to find other solutions. This ultimately led us to DevOps agents as an effective solution.”

AdRoll SRE engineer Danny Fowler described how losing their 24/7 NOC contract drove adoption of AWS's autonomous DevOps agent, which can run independently for hours or days to handle operational incidents. The case study illustrates a real enterprise replacing human on-call labor with agentic AI, integrating with ServiceNow, PagerDuty, Slack, and Dynatrace. While operationally compelling, this is a vendor case study at re:Invent rather than a novel research or policy signal.

aws devops-agents autonomous-agents adroll sre reinvent

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