How FOX Sports Uses AI to Power Search
FOX Sports rebuilt search on Databricks, doubling content discovery with real-time semantic search
“over 25% of all searches happen before a user type a single letter”
FOX Sports migrated its search infrastructure to Databricks, implementing continuous embedding pipelines and time-weighted semantic search to handle sports data that changes by the minute. The system pre-computes trending topics so search suggestions appear before users type, and merges vector similarity with recency signals for re-ranking. The result was a 2x improvement in fans finding relevant content.