Introducing CustomerLake: The Agentic CDP | Ali Ghodsi Databricks CEO at Data + AI Summit
Databricks launches CustomerLake, an agentic CDP on the lakehouse with LLM-powered profile and campaign agents.
“But now we can really personalize with really cheap, small, uh distilled LLMs, one-to-one uh continuous campaigns.”— Ali Ghodsi
Databricks CEO Ali Ghodsi announced CustomerLake, an agentic customer data platform built on the lakehouse featuring a profile agent for LLM-based identity dedupe and a campaign agent powering one-to-one 'infinity campaigns.' It matters because a major data platform vendor is pushing agents and cheap distilled LLMs into the marketing stack, signaling a shift from segment-based to fully personalized continuous campaigns.