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Build the Right Thing: Product Engineering (Part 2) — Kent C. Dodds, EpicProduct.engineer

AI Engineer · Oct 05, 2026 · Engineering Insights

Building the right product requires iterating on real user requests and asking why repeatedly

“in the end, you just keep asking why. What does it matter?”

Kent C. Dodds runs an interactive workshop session at AI Engineer focused on product engineering principles, specifically the practice of repeatedly asking 'why' to uncover real user needs behind feature requests. The session uses a conference check-in scenario with facial recognition as a live example of drilling into root problems. While held at an AI conference, the content is general product methodology with minimal AI-specific signal.

product engineering user research workshop product development

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