How Batteries Plus Drove $15M+ in Pipeline with AI | Salesforce
Batteries Plus generated $15M+ in pipeline by deploying Salesforce Agentforce to automate sales outreach
“The biggest complaint that I got was we're talking to our customers too much. But before we weren't talking to our customers at all”
Batteries Plus used Salesforce Agentforce to solve two operational gaps — slow lead follow-up and inability to reach all customers across expanding territories — generating $15M+ in pipeline. The case study frames the broader 'pilot purgatory' problem as no longer a technology issue but a people-and-process failure, with the fix being a clear problem definition, measurable outcomes, and change management in place from day one. The signal is modest: this is a Salesforce marketing case study, but the pilot-purgatory framing and the hire-humans-vs-deploy-agents decision calculus are genuine enterprise AI adoption themes.