The Algorithm Changed, But Your Brand Doesn’t Have To | Dreamforce 2026
LLMs are reshaping how brands are perceived and chosen by consumers.
“McKinsey says LLMs and AI are the new front door of the internet.”
During Dreamforce 2026, it was highlighted that large language models (LLMs) are fundamentally changing the brand marketing landscape. Brands can no longer control their narrative; they must earn consumer trust through engagement as LLMs aggregate opinions from diverse voices online.