Why Consumer Goods Brands Are Turning to AI Agents | Dreamforce 2026
Consumer goods brands like Mars, L'Oreal, and Nestle are deploying Salesforce AI agents for customer engagement
“the brands that win the next decade will be the ones that turn data into action fastest in the moment a customer needs help”
Salesforce's Dreamforce 2026 session highlights how major consumer goods companies including Mars, L'Oreal (Kiehl's), and Nestle are adopting AI agents through Salesforce's Consumer Goods Cloud for customer service, personalized recommendations, and loyalty engagement. The session frames always-on AI agents as essential for brands to remain competitive in the next decade. While it signals broad enterprise AI agent adoption in CPG, the content is primarily a Salesforce product marketing pitch rather than a novel industry development.