Chess. Strategy. AI. ♟️ FIDE's first year at Dreamforce brought all three together.
FIDE partnered with Salesforce at Dreamforce to create AI-powered immersive chess broadcasts.
“AI and Salesforce, you're going to create immersive ways to broadcast chess.”
FIDE made its first appearance at Salesforce's Dreamforce event, featuring a chess exhibition match with grandmaster Sam Shanklin. The event highlighted a partnership between FIDE and Salesforce to use AI for immersive chess broadcasting. This is a novelty/marketing activation with minimal substantive AI industry signal.