How HelloFresh Optimizes 100% of Meta Ad Spend With Genie Agents on Databricks
HelloFresh uses Databricks Genie agents to optimize 100% of Meta ad spend
“What used to take 40–50 hours a week, our colleagues now do in one or two hours.”
HelloFresh deployed Databricks Genie agents to fully automate Meta advertising spend optimization, reducing a 40-50 hour weekly workflow to 1-2 hours and cutting data reconciliation from a week to under an hour. The case study highlights agentic AI delivering measurable enterprise ROI in marketing operations. While a solid enterprise AI deployment story, it is vendor-specific and lacks broader industry implications.