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Industry Trends

Baseten: "We've Never Lost Our Top Customers”

No Priors · Jun 01, 2026 · Industry Trends

Baseten says inference with a software layer is sticky—top 30 customers never churned at 400% NDR.

“none of our top 30 customers have ever churned. You know, we're talking like 400% annual NDR.”

A Baseten executive argues that raw GPU-as-a-service is a commodity, but inference bundled with a software layer is deeply sticky—citing zero churn among their top 30 customers and ~400% net dollar retention. This matters because it frames access to inference compute plus optimized software as the durable strategic moat in AI infrastructure, the same advantage the frontier labs are now pursuing.

inference baseten gpu-economics retention compute-strategy

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