The Death of Developer Advocates — Stephanie Jarmak, Sourcegraph
Developer advocacy is dying; AI agents demand a new 'agent advocate' role instead.
“we should all be agent advocates to help uh, in this new era”
A Sourcegraph research scientist argues that traditional developer advocacy—born in the 2010s as a two-way feedback loop between companies and developers—is being rendered obsolete by AI agents, proposing a successor role called 'agent advocate.' The talk traces devrel from 1980s software evangelism through developer kingmakers, setting up an argument for a new go-to-market paradigm. The transcript cuts off before the substantive case is made, limiting the extractable signal.