How adidas Uses Databricks to Build Better Products
adidas centralizes its data on Databricks lakehouse and uses Genie AI to speed analyst insights.
“one great example is Genie that helps our analysts to generate insights faster”
adidas describes using the Databricks lakehouse to unify its data and Databricks Genie to help analysts generate insights faster and ask better questions. It is a customer marketing testimonial with little novel AI signal beyond a vendor use-case for enterprise analytics.