Agentic Sites: Building Hyper Personalized Websites — Carlos Sanchez, Adobe
Adobe is building real-time AI-personalized websites using LLMs and RAG grounded in site content
“We don't want the whole site to be generated. I mean if you talk to marketing people they have a very strict brand guidelines. You don't want to just come up with our have some hallucinations there.”
Adobe principal scientist Carlos Sanchez demoed 'Agility Sites,' a system that uses LLMs (primarily Cerebras for fast inference) and RAG over a site's full content corpus to personalize individual page sections in real time based on detected user intent. The approach avoids full page generation to respect brand guidelines, instead swapping modular content blocks. This signals enterprise CMS vendors moving toward agentic, inference-at-edge architectures for marketing personalization at scale.