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Agentic customers, agentic workers and agentic operations are here: are financial services ready?

AWS (re:Invent) · Aug 20, 2026 · Industry Trends

73% of consumers would let an AI agent complete purchases on their behalf, per Deloitte research

“73% said that they would be very comfortable using an agent to complete the purchase for them”

A Deloitte panel at AWS re:Invent presented research showing 80% of consumers now use AI to research products and 73% are comfortable delegating purchases to AI agents. Banking and insurance are identified as the sectors most exposed to this 'agentic customer' shift. The session frames agentic AI not as a future trend but as a present operational reality financial institutions must prepare for now.

agentic-ai financial-services banking insurance consumer-behavior

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