Grow Audience Engagement & Ad Revenue with AI | Media Keynote, Dreamforce 2026
AC Milan uses AI to enhance fan engagement and revenue opportunities.
“This is not a sports story here. This is not a sports keynote either.”
The keynote emphasized how AC Milan leverages AI to capture fan interactions through various signals, creating opportunities for deeper relationships and increased revenue. This reflects a growing trend in sports and entertainment to use AI for engagement strategies, highlighting the importance of data in transforming customer relationships.