Discover the Unified Commercial Hub | Consumer Goods Keynote, Dreamforce 2026
Consumers are more deliberate and value-driven in their purchasing decisions.
“Your consumers want to spend their money more carefully on products they love.”
During the consumer goods keynote at Dreamforce 2026, it was emphasized that consumers are increasingly deliberate in their purchases, prioritizing value over brand loyalty. This shift signifies a need for brands to adapt to changing consumer expectations, leveraging data to understand and meet those needs effectively.