Building GTM AI Agents: Lessons from Deploying to 6,000 Users — Sait Izmit, Snowflake
Snowflake's internal GTM AI agent hit 1M+ questions answered at 40K/week across 6,000 sales reps.
“It's not a single human on this planet that can stay on top of that much data.”
Snowflake's internal AI team deployed a go-to-market assistant to ~6,000 sales reps in September 2025, built on Snowflake Cortex, and it now fields 40,000 questions per week. The core problem it solves is data fragmentation: reps juggling 15+ tools and 1,000 accounts can't synthesize signals manually. The talk positions Snowflake as 'customer zero' for its own AI products, lending real-world credibility to its enterprise AI pitch.