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Every AI Company Is Accidentally Building a Bank — Dor Sasson, Stigg

AI Engineer · Oct 07, 2026 · Industry Trends

AI companies are unknowingly building bank-like financial infrastructure through usage-based consumption models

“literally every AI company right now happens to be building a bank”

Stigg CEO Dor Sasson argues that AI companies are inadvertently replicating banking structures as they grapple with usage-based consumption at scale, citing Anthropic subsidizing $150–$750 per user under Claude Pro, OpenAI's fivefold overnight price increase, and GitHub canceling free Copilot plans — all within a single month. He frames these as infrastructure crises rooted in how these systems were architected, not mere commercial missteps. The thesis is relevant to any AI company building pricing or billing systems, as the underlying metering and entitlement problems mirror financial-services complexity.

monetization pricing-crisis AI-economy infrastructure usage-based-billing

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