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Develop a conversational search experience without rebuilding your app | ODSP922

Microsoft Developer (Build) · Jun 03, 2026 · Product Launches

Elastic's agent builder can turn a traditional e-commerce search into a conversational AI agent on Azure without rebuilding the app.

“a model without the right context, without the right data is just a very expensive autocomplete”

An Elastic-sponsored Build demo pitches using Elastic's agent builder with Azure OpenAI and Microsoft Foundry to add grounded, conversational AI search to existing e-commerce apps via the Azure marketplace. It's a vendor partnership/marketing demo rather than a novel industry signal, illustrating the broader RAG-on-Azure trend but offering little new of consequence.

elastic azure-openai foundry-iq rag conversational-search agent-builder

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