Every Page You Publish Now Has Two Audiences | Parag Agrawal, Parallel Web Systems
Web publishing now requires dual-audience design: humans and AI agents simultaneously.
“it feels like you're dual publishing to two audiences”
Parag Agrawal's company Parallel Web Systems is building infrastructure for a 'parallel web' designed for AI agents alongside humans. The core insight is that every published webpage now has two distinct audiences — human readers and AI agents — requiring intentional dual-audience design. This signals an emerging infrastructure layer for the agentic internet, with implications for SEO, content strategy, and web standards.