Unsmoothed: The Beauty of Friction in AI | Dreamforce 2026
Research suggests friction in AI could be beneficial rather than always detrimental.
“But my research shows that friction is something that we actually need to change our perspective on.”
The speaker discussed research on the intersection of behavioral science and AI, emphasizing that friction in human experience can be beneficial. This insight challenges the common perception of friction as something purely negative, suggesting a reevaluation could impact AI strategy and implementation.