Salesforce Named a Leader in 2026 Gartner® Magic Quadrant™ for Digital Commerce for the 11th Consecutive Year
AI assistant shopping surged 200% YoY as agentic commerce reshapes digital storefronts
“Commerce is moving from clicks to conversations, and brands need a platform built for how customers will buy next.”— Salesforce
Salesforce claims AI assistants like ChatGPT and Gemini have become primary shopping discovery channels, with a 200% YoY surge in usage as initial shopping stops. Their Commerce Cloud response includes a Shopper Agent (Carter), agentic search, and MCP protocol support to capture demand across conversational channels. The signal is the behavioral shift stat more than the Gartner recognition, which is routine marketing.