From weeks to minutes: How Formula 1® uses agentic AI on AWS to accelerate data operations
F1's agentic AI system cut data source onboarding from 8 weeks to 40 minutes
“For the first time, we have end-to-end visibility across the entire MarTech platform with data lineage and root cause analysis, not just dashboards full of alerts”
Formula 1 partnered with AWS to deploy the Data Accelerator, an agentic AI system built on Amazon Bedrock AgentCore that reduced data source onboarding from 6-8 weeks to roughly 40 minutes, clearing an 18-month backlog of 12 pending integrations. The system automates schema mapping, GDPR classification, data quality checks, and governance policy configuration end-to-end. While framed as an AWS marketing case study, it is a concrete example of agentic AI delivering measurable ROI in a high-velocity production environment.