Your Customer’s Personal Agent Is Knocking. Is Your Business Ready to Answer?
Businesses must deploy their own AI agents to safely interact with incoming personal AI agents.
“The truth is, personal agents are only as reliable as the business agents waiting to greet them at the front door.”— Salesforce
Personal AI agents like Meta's Muse and OpenAI's Dots are driving a new wave of autonomous consumer transactions, with businesses sharply divided on whether to allow or block them. Salesforce argues businesses need dedicated 'business agents' to manage these interactions rather than simply opening APIs. This represents a critical inflection point for enterprise AI strategy as agent-to-agent commerce becomes a real commercial pattern.