The media industry is becoming a prediction economy
Media and advertising are shifting from attention metrics to AI-driven prediction economies
Databricks argues the media industry is transitioning from a two-decade attention economy (impressions, reach, clicks) toward a prediction economy powered by data and AI. The shift suggests data platforms like Databricks see media/ad-tech as a major AI adoption vertical. Relevant for AI infrastructure and enterprise AI go-to-market trends, though not a core AI research or product signal.