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Radisson Hotel Group brings hotel discovery into ChatGPT

OpenAI · OpenAI Blog · Oct 07, 2026 · Product Launches

Radisson Hotel Group launches ChatGPT plugin for hotel discovery and booking via Accenture.

Radisson Hotel Group, in partnership with Accenture, has integrated its hotel inventory into ChatGPT via a plugin built on OpenAI technology. Travelers can now find, compare, and book hotels through conversational AI. This signals growing enterprise adoption of ChatGPT plugins in the travel vertical, though it is an incremental deployment rather than a foundational industry shift.

ChatGPT plugins travel hospitality enterprise-AI

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