Updated App Review Guidelines are now available
Apple revises App Review Guidelines with new safeguards and policy clarifications
Apple updated its App Store Review Guidelines with clarifications on content policies, new guidelines for creative assets and hidden features, and stronger language around human trafficking and child exploitation. The changes are largely housekeeping and policy clarification rather than major shifts. This has minimal direct AI industry signal unless AI apps are affected by the safeguard requirements in guideline 1.2.