Strengthening App Review Guidelines against nonconsensual intimate imagery and bait-and-switch apps
Apple explicitly bans AI-generated nonconsensual intimate imagery from the App Store.
“Content moderation requirements now explicitly cover nonconsensual intimate imagery — including imagery generated using AI tools — as content that apps must proactively prevent and remove from their platforms.”— Apple
Apple has updated its App Store Review Guidelines to explicitly prohibit AI-generated nonconsensual intimate imagery, requiring developers to proactively prevent and remove such content or face removal from the platform. The update also codifies a ban on bait-and-switch tactics where apps hide harmful AI capabilities during review before activating them post-approval. This marks a significant platform-level governance precedent for how major app distribution channels are formalizing rules around AI-generated harmful content.