Building advertising for the way people use AI
OpenAI launches visual ad format in ChatGPT with expanded advertiser measurement tools
OpenAI is introducing a native visual ad format inside ChatGPT alongside new measurement tools, attribution partnerships, and brand suitability controls for advertisers. This marks a significant business model expansion for OpenAI, moving beyond subscription and API revenue into advertising. For the AI industry, it signals that conversational AI interfaces are maturing into ad-supported media platforms, with major implications for how brands reach AI-native audiences.