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Co-creating the future of fashion with Google

Google AI · Google AI Blog · Sep 18, 2026 · Product Launches

Google partnered with designers Jane Wade and Sergio Hudson to custom-build Google Flow tools for New York Fashion Week.

Google worked directly with fashion designers to adapt its Google Flow generative AI tools for New York Fashion Week prep. It signals continued push of generative AI into creative/design workflows, but is a marketing-driven vertical application rather than a major technical or industry development.

google generative-ai fashion creative-tools google-flow

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