Circles powers telco personalization with OpenAI technology
Circles telco saw 22% ARPU increase and 9% churn reduction using OpenAI API and Codex
Circles, a telecom company, deployed OpenAI's API and Codex to build AI-native customer experiences, yielding measurable business outcomes including 22% higher average revenue per user and 9% lower churn. The case study demonstrates enterprise AI delivering quantified ROI in a traditionally laggard vertical. It signals OpenAI's continued push into vertical-specific enterprise deals as a growth vector.