How Fanatics and OpenAI streamline the fan experience
Fanatics' OpenAI-powered Shop the Look feature drove 10% higher engagement across 30,000 MLB products
Fanatics deployed OpenAI to power a 'Shop the Look' feature helping fans complete game-day outfits. Early testing across ~30,000 MLB products showed a 10% engagement lift. This is a concrete enterprise deployment case study from OpenAI, though the signal is narrow to retail/sports e-commerce.