Getting to ROI: How Brands Turn Cost Centers into Revenue Engines with AI
Enterprise brands using Agentforce report AI turning customer service cost centers into revenue engines
“We wanted to make sure that AI wasn't removing the human; it was actually elevating the human. And now we have an Experience Center that used to be a call center that is bringing in millions in revenue.”— Salesforce
Major Salesforce enterprise customers including AT&T, Canada Goose, and Canon are reporting concrete ROI from agentic AI deployments, with Canada Goose autonomously resolving 89% of routine messaging inquiries and converting its call center into a revenue-generating Experience Center. A consistent pattern across deployments shows AI augmenting rather than replacing human workers, freeing staff for higher-value personalized interactions. This signals enterprise agentic AI is maturing past the pilot phase into measurable business transformation at scale.