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Product Launches

Testing ads in ChatGPT

OpenAI · OpenAI Blog · Aug 11, 2026 · Product Launches

OpenAI is testing ads in ChatGPT to fund free user access

OpenAI is introducing advertising into ChatGPT as a revenue mechanism to sustain free access, promising clearly labeled ads that don't influence answers, with privacy protections and user controls. This marks a significant business model shift for the leading consumer AI product, moving beyond pure subscription revenue. The move signals that AI companies are exploring traditional internet monetization strategies as they scale free-tier offerings.

openai chatgpt monetization advertising free-tier

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