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How Databricks’ marketers use data 3x more with Genie, an AI analytics assistant

Databricks Blog · Sep 15, 2026 · Product Launches

Databricks' Genie enables marketing teams to triple their data usage.

Databricks introduced Genie, an AI analytics assistant aimed at enhancing data utilization among marketing teams. This tool is significant as it supports marketers in becoming more data-driven, ultimately improving decision-making and strategies.

Databricks AI analytics

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