Introducing the Agentic CDP: A New Species of CDP for a New Era of Agents
Databricks introduces the Agentic CDP, a new type of customer data platform built for the era of AI agents.
Databricks published a blog announcing an 'Agentic CDP,' positioning a new category of customer data platform designed around AI agents in marketing technology. It signals vendor product positioning toward agentic AI in martech, but the excerpt is largely promotional with limited concrete detail, making it a moderate rather than critical industry signal.