Salesforce Signs Definitive Agreement to Acquire Listen Labs
Salesforce acquires Listen Labs, an AI agent platform for customer research and human simulation
“Companies have always wanted to hear from every customer, but until now it was only possible to talk to a handful. With AI, a company can now have thousands of real conversations at once and even simulate how customers will respond before making a move.”— Salesforce
Salesforce is acquiring Listen Labs, whose AI agents automate the full customer research lifecycle — from study design to participant recruitment to insight synthesis — compressing months of work into days. The platform also offers digital twins that simulate customer responses before market moves, adding a predictive dimension to Salesforce's CRM and Marketing Cloud stack. This signals Salesforce's push to make agentic AI a core part of enterprise decision-making, not just CRM automation.